'Big Five' Personality Traits Affect Transportation Effects - Study
A study reveals how the Big Five personality dimensions influence audiences' narrative transportability.
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References
- Green, M.C. and Brock, T.C. (2000). The Role of Transportation in the Persuasiveness of Public Narratives. Journal of Personality and Social Psychology. 79(5). 701-721.
- Meade, T. (2015). What Moves You? Testing Personality Characteristics for Transportability in Entertainment. Journal of Mass Communication & Journalism. 5:9. Retrieved from https://www.omicsgroup.org/journals/what-moves-you-testing-personality-characteristics-for-transportability-in-entertainment-2165-7912-1000274.pdf.
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