Maximizers vs Satisficers: Who Makes Better Decisions?
Do maximizers or satisficers take the best approach to decision making, and which personality type is happiest with their decisions?
Aiming high: is maximizing the best approach to decision-making?
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References
- Simon, H.A. (1956). Rational choice and the structure of the environment. Psychological Review. 63(2). 129-138.
- Schwartz, B. (2004). The Paradox of Choice: Why More is Less. New York: Harper Perennial.
- Yang, Mu-Li, Chiou, W.B. (2010). Looking online for the best romantic partner reduces decision quality: The moderating role of choice-making strategies. Cyberpsychology, Behavior, and Social Networking. 13(2)
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