Norm of Reciprocity and Persuasion
The norm of reciprocity leads us to reward helpful behavior. But how is this social norm is used to influence our actions and purchasing decisions?
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References
- Arruñada, B., Cesari, M. and Pancotto, F. (2015). Pro-sociality and strategic reasoning in economic decisions. Frontiers in Behavioral Neuroscience. Retrieved from http://journal.frontiersin.org/article/10.3389/fnbeh.2015.00140/full.
- Wilkinson, G.S. (1988). Reciprocal Altruism in Bats and Other Mammals. Ethnology and Sociobiology. 9. 85-100.
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