The Low-Ball Technique
How the low-ball technique is used in sales scenarios to persuade customers to purchase products, and in other situations as a compliance-gaining strategy.
References
- Guégen, N. and Pascual, A. (2000). Evocation of Freedom and Compliance: The "But you are free of..." Technique. Current Research in Social Psychology. 5(18). 264-270.
- Cialdini, R.B., Cacioppo, J.T., Bassett, R. and Miller, J.A. (1978). Low-Ball Procedure for Producing Compliance: Commitment then Cost. Journal of Personality and Social Psychology. 36(5). 463-476.
- Brownstein, R.J. and Katzev, R.D. (1985). The Relative Effectiveness of Three Compliance Techniques in Eliciting Donations to a Cultural Organization. Journal of Applied Social Psychology. 15(6). 564-574.
- Pascual, A., Carpenter, C.J., Guégen, N. and Girandola, F. (2016). A meta-analysis of the effectiveness of the low-ball compliance-gaining procedure. European Review of Applied Psychology. 66(5). 261-267.
- Burger, J. and Caputo, D. (2015). The low-ball compliance procedure: a meta-analysis. Social Influence. 10(4).
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